Merging new age fashion and NFTs with our Miami-based flagship store.
We connect, inspire and serve a community of like-minded creative individuals worldwide, who care about looking good.
Our Holders are top priority, and we’ll give you countless reasons to eagerly hold and more importantly use your NFT!
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Owner
My track record of success in fashion retail started when I was just 17 years old as a seasonal employee for Simons sportswear, a privately owned sneaker/urban wear store with over 25 locations across South Florida. I quickly moved up the ranks, being transferred from store to store to increase sales. I was promoted to store manager at the young age of 18. My love for sneakers started around 14 when I got my first pair of Jordans, and I have been involved with sneakers ever since. My passion for sneakers led me to start Clean Kicks with my business partner Jurik. Fast forward a year and a half later, we have built a customer base of over 1,500 and counting. We have sold sneakers to influencers, celebrities and countless customers nationwide and internationally with $400K plus sales in our first year. I’m excited to bring my passion and experience to the Backend community.
Owner
I started in 2020 with $200; over the last two years, we have done over a million dollars in sales and built an inventory of over 100k in value. I traveled every week for a year to gain clientele, and along the way, I have sold to countless celebrities and gained them as clients and business connections that will bring much attention through social media and help Backend build a solid community. My dad has been my partner, and residing overseas he has offered me strong connections and access to inventory that is only available overseas...an immediate benefit to our now community of Backend customers and advantage over our competitors.
Owner
My financial accounting and years of sales experience are key assets I bring to the Backend Leadership Team. I have lived all my life in the city of Miramar, Fl and am very familiar with our flagship store’s community. In the year 2021, I decided to open a sneaker reselling company . I used the endless support of the two biggest counties in South Florida and managed to grow my company by 300%. I have a Bachelor’ s degree in Supervision and Management with a concentration in accounting. For the last four years, I have spent my time in school learning how certain aspects of business manipulate the success of a business /company and how to maintain a corporation financially organized. I have put to practice my skill for two years now in my reselling company and have successfully kept up to date with all my requirements as a company, all while doubling my sales in the last year and six months. I’m super pumped to bring all of my experience and educational background to the Backend community.
Owner
Born and raised in Atlanta, it's always been a dream to have the whole city covered in my own brand. I began in the sneaker and clothing resale industry three years ago. Throughout the years, I have grown my small $2,500 inventory into a $100,000 hidden gem. After selling over a million dollars in product, Former Backend's reputation quickly escalated to a following of over 5,000. From rappers to athletes, the support is unparalleled to any others in the city. Due to the rapid growth of my business, I was able to hire and manage employees. I built strong relationships with the best clothing vendors in the country, always having my hand on the hottest items in the industry.
I began my crypto journey in 2017. I've always been bullish on crypto and all the possibilities that come with it. Once NFTs became a thing, I was extremely intrigued, but also extremely confused. It took me a while to grasp the concept, and I guess you could say my market research was trading and flipping NFTs on ETH and Solana for the greater half of 2021 and first half of 2022. The biggest thing I learned is that the only projects that survive in this industry are the ones with real-world utility. I believed the metaverse/p2e gaming was too ahead of its time and the hundred thousand dollar pfp bubble would pop very easily. So I focused on creating an NFT project that could survive in any market. One that provides a real-life service and financial incentive but also retains the exclusivity and FOMO. So I thought, why not merge my IRL business that feeds off hype, exclusivity, and FOMO?
Creator/Master Chef
Operations
Engineering
Artist/ Designer
Communications/Marketing
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